What actually happened to the experience strategy?

On October 1, we’re hosting another GoodDAY event featuring a presentation aimed at business developers, CX professionals, UX/UI designers, and mid-level managers.
Many people today feel that the classic “customer journeys on the wall” have run out of steam, while the rise of AI and new consumer expectations are transforming everything we know about customer experiences. On the day of the event, we’ll focus on what it takes to create a viable experience strategy for 2026 and beyond.
Our presentation will center on the following topics:

1. What Is an Experience Strategy—and Why Is It Under Pressure?

2. The New Reality: AI and Trends in User Behavior in 2026 and Beyond

3. What Should an Experience Strategy for 2026 Include?

4. How to get started with your experience strategy

5. Case studies & Conclusion

Join us on October 1 from 8:30–10:00 a.m. We’ll serve fresh morning coffee and a delicious croissant to help you get the day off to a great start.

Hosts:
David Zimmerman

Strategy, partner

Kasper Greve

Strategy, partner

Date:
October 1st, 2026
Time:
8:30-10:00
Length:
90 min.
Language:
Danish

Date & Time: October 1st, 2026 at 8:30-10:00

Location: Havnegade 23, 3rd floor, 1058 Copenhagen K

Journey-led clarity

We use customer journeys to uncover insights, prioritise action, and design connected experiences.

Speed with direction

We help organisations move faster by creating clarity and momentum in complex settings.

Design-driven experience

Using design, we craft impactful experiences that align teams, engage users, and bring ideas to life.

Real transformation

We go beyond strategy decks. We work as part of your team and help implement change — and we know what it takes.

Journey-led clarity

We use customer journeys to uncover insights, prioritise action, and design connected experiences.

Speed with direction

We help organisations move faster by creating clarity and momentum in complex settings.

Design-driven experience

Using design, we craft impactful experiences that align teams, engage users, and bring ideas to life.

Real transformation

We go beyond strategy decks. We work as part of your team and help implement change — and we know what it takes.

Journey-led clarity

We use customer journeys to uncover insights, prioritise action, and design connected experiences.

Speed with direction

We help organisations move faster by creating clarity and momentum in complex settings.

Design-driven experience

Using design, we craft impactful experiences that align teams, engage users, and bring ideas to life.

Real transformation

We go beyond strategy decks. We work as part of your team and help implement change — and we know what it takes.

Journey-led clarity

We use customer journeys to uncover insights, prioritise action, and design connected experiences.

Speed with direction

We help organisations move faster by creating clarity and momentum in complex settings.

Design-driven experience

Using design, we craft impactful experiences that align teams, engage users, and bring ideas to life.

Real transformation

We go beyond strategy decks. We work as part of your team and help implement change — and we know what it takes.